Photography Gear or Skill: What Makes a Better Photographer? The never-ending debate between gear and skill has been a constant source of discussion and controversy. As technology advances and new equipment flood the market, photographers are left wondering: does better gear really mean better photography? Today, we'll go deep into the heart of this question with insights
The New-and-Improved Storefronts: A Photography Website That Stands Out Many photographers feel a bit of a panic when building a website. There’s so much to think about—choosing the right layout, picking the perfect photos, writing all the copy, and... It’s exhausting just thinking about it! Some photographers start enthusiastically, only to quickly realise that building a
Photographer Spotlight: Dyutima Jha's Inspiring Journey to Food Photography Meet Dyutima Jha, an architect-turned-commercial and editorial food photographer and podcaster based in Singapore. As the first South Asian woman to host a food photography podcast, My Food Lens, she has made a significant mark in the industry. After dedicating 15 years as an architect designing healthcare facilities around the
Photography Industry Building a Strong Personal Brand as a Professional Photographer The landscape of visual storytelling is evolving rapidly leading photographers to face tougher competition than ever. With the democratisation of photography through smartphones and affordable high-quality cameras, differentiating yourself in this crowded market has become a difficult task. That's why many photographers look for a distinctive edge, such
Location Scouting: How to Find the Perfect Photoshoot Backdrop In the photography industry, the backdrop can set a good photo apart from a great one. Whether you're shooting for a wedding, a fashion show, or a simple portrait, the location sets the tone, adds context, and breathes life into your photographs. This is where location scouting comes
Resources True or False: Photography Business Essentials Ready to see how much you really know the basics of running a photography business? Take this short true or false quiz to test your knowledge and pick up some useful new tips. Let's dive in and see how you do! Test Your Knowledge as a Photography Business
Smiler's Latest Feature Updates are Here to Turn 'Busy' into 'Breezy' As a professional photographer, you're all too familiar with the fact that time is a limited commodity. With the new product updates to your Photographer Suite, you'll be able to manage your calendar better, save time on admin work and make it irresistibly easy for clients
Preventing Burnout: Self-Care Strategies for Photographers For many, the prospect of turning a passion into a profession is often defined as a "dream job". While the life of making a living through a creative pursuit like photography might seem simple and fun, the reality is often much more complex. What many people don'
Top 5 Tips to Create a Memorable Photographer 'About Me' Page Do you think your 'About Me' page is just a bio? Think again! A well-written 'About Me' page can do more for your business than any other self-promotion material. It shows who you are, what you value, and how you work, all these insights can'
Photographer Spotlight: Krissy Johnson's Journey to Capturing Love An elopement and intimate wedding photographer, Krissy Johnson is based in the stunning and sun-kissed landscapes of Arizona. With a passion for helping couples tie the knot in adventurous and unique ways, Krissy brings her creative touch to beautiful locations across Arizona and Moab, Utah. We had the pleasure of
Resources Meta Ad Optimisation for Photographers: Maximise Your Budget Previously, we've explored how to advertise on Meta from selecting the right ad formats to targeting and bidding tailored for your photography business. Now that your campaigns are running, it's time to shift focus from creation to optimisation! In this next guide, we will go deeper
Resources Free eBook: Learn How to Price Up Your Photography Work Have you ever felt unsure how much to charge for your photography services? Or have you wondered how to offer more to your clients without seeming too pushy? You’re definitely not alone. Pricing and upselling can be tricky, but they're essential for a successful photography business. That&
Photography Industry The 7 Best Books About Photography You Should Read This Year Photography, much like any art form, thrives on continuous learning and inspiration. Whether you’re a professional photographer or just a hobbyist, books can be your best resource. And what better way to learn than from the experts themselves through books? In a digital age, where quick tips and tutorials
Resources Practical SEO Guide for Photographers Search Engine Optimisation (SEO) might initially appear secondary for photographers, who often rely heavily on visual appeal and word-of-mouth to grow their business. However, in a digital world where countless photographers are competing for attention, SEO has become an indispensable tool for standing out. The online visibility of a photography
Resources Instagram for Photographers: Grow Your Photography Brand Instagram is one of the leading visual-first platforms for photographers to showcase their work, reach potential clients, and improve their professional visibility. According to Statista, it has over 2 billion active monthly users and an average reach of 2000 per image which underscores Instagram's enormous global user base.
Resources How to Advertise Your Photography Business on Meta Discover effective Meta advertising strategies for photographers in this comprehensive guide. From ad formats to optimisation, read up on strategies tailored specifically for photography businesses.
Resources Bridging the Gap: How to Balance Artistic Passion and Business Success in Photography Discover how to merge your love for photography with savvy business practices using the best photography business management software and tools.
Smiler Photographer Suite Get More Photography Clients With Smiler's Latest Feature Updates Learn how to get more clients, boost revenue and save time with the Smiler Photographer Suite's powerful new features!
Productivity Best Digital Tools for An Efficient Photography Workflow in 2024 Photography business management software streamlines the operational aspects of a professional photographer's business. These tools handle a wide range of tasks, from website management and scheduling bookings to client relations and marketing. They also assist with payments, portfolio management, and storage. Whether you're starting a new
Resources The Professional Photographer's Guide to Time Management As a professional photographer, you're all too familiar with the fact that time is a limited commodity. And as a business owner, your daily tasks may seem endless. Balancing client management, shoots, editing and admin work of running a business requires a lot of skills in time management.
Photography Industry How Can An Entrepreneurial Mindset Help Your Photography Business In the photography industry, simply being skilled behind the camera isn’t always enough to thrive as a business. Embracing an entrepreneurial mindset can transform your photography passion into profit. It’s not always the most talented or skilled photographers who succeed financially; having the right mindset and business skills
Resources 5 Tips For Building A Killer Photography Portfolio You may have hundreds or thousands of photos or photoshoots under your belt but without a standout portfolio, how can you attract more clients and show them you are the right photographer they're looking for? Just going through and shortlisting your favourites is unfortunately not enough to create
Resources How to Make Money with Outdoor Photoshoots There's a common misconception that without a studio, photographers are limited in what services they can offer. But let's debunk that myth right here and now!
Resources Why Workflows Are Essential for Your Photography Business As photographers, you're drawn to your craft by a love for capturing moments and creating memories. As many sooner or later find out, running a photography business is more business than photography. Instead of spending the majority of their time behind the camera, they found themselves behind a
Resources 3 Ways to Make More Money from Your Existing Clientele Are you looking for ways to boost your revenue without constantly chasing new leads? Many photographers believe that the only way to make more money lies in getting more clients. However, the secret to reaching their revenue targets could be within reach—existing clients. Being able to effectively leverage your
