Photos are gateways to our memories. A single image can transport someone back to a moment of joy, excitement, or discovery. For your guests, photos taken during their tour become the best souvenir that captures not only where they’ve been but how they felt in those moments.
As tour operators, you already know many ways to create a standout experience. Unlike traditional improvements or add-ons, professional photography stands out by preserving the memories of the tour long after it ends.
At Smiler, we focus on helping our partners unlock the full potential of photography by transforming it into a powerful marketing tool. With over 4 million photos delivered and a stellar reputation backed by 5-star reviews, we know what guests value, what surprises and delights them, and how photography can play a central role in their satisfaction.
Today, we’re excited to share those insights with you—so you can enhance your guest experience while driving real value to your business.
🤝 Meets Guest Expectations: According to GetYourGuide's Travel Experience Trend Tracker 2024: Experiences Take the Lead report modern travelers pick unique experiences over material goods, seeking authentic activities.
💜 Leaves a Long-lasting Impact: Tour photos allow guests to relive their adventures long after the tour is over.
🌎 Boosts Social Sharing: Social media is the modern traveler’s scrapbook. Professionally captured photos are more likely to cut through the noise, and be shared, giving your brand organic exposure to new audiences.
📷 Delivers Unmatched Value: Professional photographers capture high-quality photos that guests simply can’t achieve with their own equipment. They also offer expert pose guidance, ensuring guests look their best—no awkward selfies or relying on strangers for a quick shot!
Improves Guest Experience: The most treasured souvenirs guests take home are their memories, and photos make those moments tangible. The real cherry on top is when those photos are beautifully captured and thoughtfully preserved.
Increases Brand Visibility Each photo your guests share is a potential touchpoint for your brand. A single photo can reach hundreds, if not thousands, of potential customers. Plus, on average, each Smiler gallery reaches four additional people. Meaning the galleries reach far and wide organically.
Boosts Reviews: Smiler strategically prompts guests to leave a review with every gallery delivery. Receiving their galleries is an exciting and emotional moment, making it the ideal time to request feedback when memories are vivid and fresh.
Post-tour Re-engagement: Post-tour communication with guests is often limited, but delivering their photos creates a valuable reengagement opportunity, rekindling their excitement and strengthening their connection to your brand.
Builds Marketing Assets: Through Smiler’s exclusive automated consent collection, guests can opt-in and let you use their real tour photos on your website, social media, or campaigns.
To deliver photos that actually bring in results while impressing guests, it’s crucial to understand their needs and wishes. Thankfully, that’s our forte! We periodically review what our customers say about their photography experience to uncover valuable insights. Here’s what they highlight:
Guests are investing in photos they can’t capture themselves. Selfies feel uninspired, and asking strangers for a photo can be awkward. With a professional touch, they get sharp, beautifully composed shots and expert posing guidance to bring out their best.
Travelers highly value that our photographers create a comfortable, enjoyable experience. They appreciate patience, guidance, and help with natural posing that makes them feel at ease.
Many travelers value the personalised treatment they receive, mentioning how our photographers pay attention to their preferences and unique needs.
Travelers love the convenience of our mobile-friendly galleries, delivered within 48 hours of their shoot. Easy access and quick downloads make the whole experience effortless and enjoyable.
Many of our customers return for more shoots, and we believe transparency plays a big part in that. Clearly outlining details like the number of photos, session length, and perks (like easy digital downloads) ensures customers know exactly what to expect, building trust and confidence in the experience!
We know operators face challenges like tight schedules, limited resources, and operational demands. That’s why Smiler is designed to integrate effortlessly into your workflow, enhancing your services without adding complexity. With Smiler, professional photography becomes a stress-free, high-value addition to your tours.
As guests share their experiences online, your reach expands—driving interest, bookings, and revenue. Our innovative photo delivery galleries enhance this ripple effect with automated review collection and custom content links that direct traffic to your key platforms.
We make it easy to harness the power of professional photography in your tours with two flexible options:
- Integrate photography into your existing tours or create a dedicated photography experience.
- Choose hourly rates for recurring tours or offer it as a premium add-on with our on-demand subscription.
Our regionally adjusted pricing ensures affordability and accessibility for businesses worldwide, delivering a solution that fits your budget seamlessly.
But enough about us—let’s talk about you! Would you like to know more about how photography can enhance your tours? Schedule a no-commitment call now and we’ll be happy to answer your questions and provide tailored information.
