80%
of US adults plan to travel this year, with retirees and young adults preferr
100%
73% of consumers say customer experience is a crucial factor in their purchasing decisions, highlighting the growing demand for personalized travel experiences.
66%
Companies that effectively implement personalization strategies drive 40% more revenue from personalization than competitors.
70%
Tour operators incorporating professional photography have seen a 43% increase in customer satisfaction.
This summer's travel landscape: Discover how travelers are finding and booking experiences, and how the global economy is affecting their choices.
Traveler profiles for 2025: Understand demographic differences, with particular attention to travel periods, preferences, and how Gen-Z is redefining travel.
Six key trends: From personalization and authenticity to the surge in solo travel, explore the most popular behaviors and values that travelers will prioritize this summer.
Strategies for success: Learn how your business and your customers can benefit from value-added services.
Practical implementation: Uncover operational considerations, technology solutions, and marketing strategies specifically designed for your summer operations
Smiler is a leading provider of photography solutions for tour and activity operators in the tourism industry.
With experience partnering with tour operators of various sizes, Smiler has unique insights into how seasonality impacts growth and customer retention. Understanding traveler sentiments and expectations is paramount for success this season, and far beyond. We've formulated this industry report with confidence that it will help operators attract and satisfy travelers this summer.
