How to Maximize the Value of Your Tours in 2025

This guide offers actionable insights to help tour and activity operators maximize their revenue through value-added services (VAS), backed by a comprehensive analysis of the travel and tourism industry. Explore the key insights below.

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Overview

90

%

rebound in tourism post-pandemic

73%

of consumers say positive experience is crucial

40%

more revenue from personalized experiences

$20+

additional revenue per guest with VAS

Smiler is a leading provider of photography solutions for tour and activity operators in the global tourism industry. We specialize in seamlessly implementing professional photography services that enhance guest experiences while creating additional revenue streams.

With extensive experience partnering with tour operators of various sizes, Smiler has unique insights into how value-added services can transform business models in the competitive tourism landscape. This expertise, paired with the latest research, industry reports, and exploration of top OTAs, has enabled us to formulate this guide with confidence that it will help operators succeed in 2025 and beyond.

Key Insights

90%

The tourism industry has rebounded to 90% of pre-pandemic levels fueled by "revenge tourism," where travelers seek experiences they missed during lockdowns.

73%

73% of consumers say customer experience is a crucial factor in their purchasing decisions, highlighting the growing demand for personalized travel experiences.

40%

Companies that effectively implement personalization strategies drive 40% more revenue from personalization than competitors.

43%

Tour operators incorporating professional photography have seen a 43% increase in customer satisfaction.

$20

Some add-ons can generate an additional $20 per guest in revenue, making value-added services (VAS) an effective strategy for tour operators.

Download the full 25 page guide including in-depth analysis, real-world examples, and implementation strategies to drive your tour business forward.

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Smiler only uses your details to share updates about our services. You may unsubscribe at any time. By submitting, you accept our Privacy Policy.