Learn how Smiler helps your business succeed

How it works

Step 1

Our professional photographer captures your tour

Step 2

After the tour, clients take a selfie to get a personal gallery

Step 3

Within 48 hours, guests receive a link to access their photos

Step 4

Guests view & download photos from your branded galleries

Lasting memories create lasting value

With Smiler, guest experiences continue well beyond the tour itself, supporting the growth of your business further

Tour booked

Guests choose your tours with the promise of capturing unforgettable memories.

Photo experience

Our skilled photographers capture your guests' best moments without interrupting the tour

Gallery delivery

Within 48 hours, guests receive a personalised photo gallery with your branding.

Increased traffic

With enhanced marketing, your tours stand out, driving more guest interest and bookings

Marketing assets

Access a wealth of guest-approved, authentic tour photos cleared for marketing use.

Engagement boost

Shareable galleries and glowing reviews expand your reach across social media and word-of-mouth

Find the best fit for your business

We offer two flexible options for integrating photography into your tours

Recurring model

Photography on every tour: Perfect for consistently elevating the client experience

On-demand model

Photography for private tours: Tailor the experience to the needs of individual clients

Frequently asked questions

What is Smiler for Business, and how does it help tour operators and OTAs?


Modern travelers love capturing their adventures, with photos often being the most cherished souvenirs of their journeys. In today’s social media-driven world, these photos hold even greater value as a powerful way to share experiences, foster connections, and inspire future travelers.

At Smiler, we help you tap into this trend by seamlessly integrating professional photography into your tours. But we don’t stop there! Our innovative tools keep you ahead of the game, like automated consent collection that builds a library of authentic, high-quality photos for your marketing. Plus, our AI-powered gallery delivery system encourages post-tour reviews and social shares, turning every photo into a business opportunity.

How easy is it to integrate Smiler into our current operations?


Integrating Smiler into your current operations is super straightforward. You can add photography to your existing tours or create a brand-new photography experience with our team, whatever fits your business goals!

Our photographers are trained to blend effortlessly into your tours, ensuring the guest experience remains smooth and uninterrupted. After the tour, our AI-powered system organises and delivers photos in a beautifully branded gallery directly to your guests. It’s a streamlined process that enhances guest experiences and boosts your brand with almost no effort on your part.

We already have a photographer in our team. Can we still partner with Smiler?


Absolutely! Whether you work with our photographers, your own, or a mix of both, Smiler ensures your tours deliver a professional, seamless photography experience that drives measurable results for your business.

By leveraging our tools and technology, you gain access to powerful features like automated consent collection, AI-powered gallery delivery system, content links and integrated review collection—all designed to enhance your tours, drive engagement and boost brand visibility.

How does Smiler help us obtain authentic photos cleared for marketing use?


We understand that one of the biggest challenges for tour operators is capturing authentic photos that truly reflect guests’ experiences. That’s why, we’ve simplified the process of obtaining real photos from your tours with our automated consent collection feature.

With every gallery delivered, guests are automatically prompted to grant consent for their images to be used in your marketing materials. The process ensures your guests remain in control, while their excitement about the photos increases the likelihood they’ll opt-in.

How can Smiler help us drive more reviews, social media shares, and repeat bookings?


Smiler’s photo delivery system is designed to naturally boost guest engagement, turning great experiences into more reviews, social media shares, and repeat bookings. When guests receive their branded photo galleries, they’re excited to relive their memories and share them with friends and family. On average, each gallery is shared with four additional people, expanding your reach and creating organic buzz for your tours.


Our system also simplifies the review process by prompting guests to leave feedback directly on your preferred platforms. Positive experiences are fresh in their minds, making it easy to collect glowing reviews that boost your online reputation. What’s more, every gallery includes smart links that can lead to your website, booking page, or other destinations, keeping your brand in focus and making it effortless for guests to book with you again.

What are the costs associated with Smiler’s services?


Our location-based pricing model ensures an affordable and accessible solution that's tailored to your budget. For recurring tours, our hourly rates offer a predictable, scalable option. Alternatively, if you’re looking to provide guests with added value, our on-demand subscription model lets you offer photography as a premium add-on.


Want to learn more? Click here to schedule a call with one of our team members and explore the best option for your business.

How does Smiler ensure the quality of photographers?


Each Smiler photographer undergoes a rigorous selection process, evaluating their skills and experience. Beyond technical skills, we work with photographers who can create a comfortable and enjoyable experience while delivering outstanding results.


With a network of over 20,000 talented photographers spanning 50+ countries, our global reach means that no matter where your tours take place, you can trust Smiler photographers to provide shareworthy photos that exceed expectations.

Does my business need any special equipment?


No, you don’t need any special equipment or tools to partner with Smiler. Our photographers come fully prepared with all the professional gear needed to capture high-quality photos. 

What support does Smiler provide post-implementation?


At Smiler, we’re all about making things impactful and seamless for your business. With a dedicated account manager, you’ll have someone by your side to answer questions, offer advice, and ensure everything runs smoothly. 


From supporting you in creating promotional materials to guiding you on the best ways to leverage photography in your offerings, we’re here to help you get the most out of this partnership—because when you succeed, we succeed too!

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